DTH
Why Tata Sky’s Harit Nagpal is pained about the MPEG-4 STB rollout
MUMBAI: A press release hit indiantelevision.com yesterday disclosing how US chip company Broadcom had got a massive order to supply standard definition MPEG-4 set top boxes (STBs) to Tata Sky. A simple release right. But it surely got the goose of Tata Sky managing director Harit Nagpal.
Tata Sky MD Harit Nagpal is still awaiting a response from ISRO officials
“This entire exercise is costing Tata Sky about Rs 1000 crore,” was Nagpal’s admission, when indiantelevision.com called him up. “We are replacing close to 5-6 million MPEG-2 SD STBs at no cost to consumers over the next year. All of this is coming in from internal accruals.” Nagpal says the DTH operator normally supplies about three million STBs a year for new acquisitions and churn. “This year we will be doing about 9-10 million STBs,” says he.
The volumes have forced him to bring in emergency teams to make sure they install 500,000 STBs a month (made by Huawei and Humax apart from other international STB makers). This is apart from the regular service teams, which handle regular installation and problems.
“For us even at Tata Sky it is a massive exercise and we have been working on it for the past three months and have just started the rollout,” he reveals.
But isn’t that good? “Upgrading the boxes will give me more capacity for 12-14 channels,” he admits. “But I am being forced to do this because Indian Space Research Organisation’s (ISRO) has yet to give me my transponders. I could have put this money elsewhere on expanding my digitisation plans.”
Tata Sky’s signals are being beamed off Insat 4A; but it had signed a contract to lease 12 transponders on ISRO’s GSAT-10 satellite around five years ago which have not been delivered to Tata Sky yet, even after the satellite launched in to space in September 2012.
“It is sad that after national publications and a medium such as yours have carried my complaint against ISRO, I have not got a single revert from it about our transponders. We intend to take legal action since all our attempts to reach ISRO have failed. The courts are on vacation now, when they open again, we will move them,” added Nagpal.
The transponders would have allowed Tata Sky to increase its channel offerings to consumers. However, now the new STBs will allow Tata Sky to add more channels to its bouquet. “We have been adding channels in a phased manner; the process will now be accelerated with the MPEG-4 STB. By June-July next year we should be able to revise our channel offerings to consumers,” said Nagpal.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
