iWorld
Why did government retract Data Protection Bill
Mumbai: Union IT Minister Ashwini Vaishnaw has withdrawn the Data Protection Bill from Lok Sabha on 3 August 2022. The centre will review the policy and come up with a ‘comprehensive legal framework’ for regulating online data privacy. The new regulation on data protection will help the overall internet ecosystem, safeguard against cybercrime, and secure non-personal data.
The Data Protection Bill was first introduced on 11 December 2019. The bill was referred to the Joint Committee of the Houses for examination on 16 December 2021 & later, the committee presented the report in the Lok Sabha. The joint parliamentary committee raised concerns and provided 93 recommendations that explain why the government cannot invade one’s privacy. The government will introduce the new regulation during the winter session of the parliament this year.
Why did political parties oppose the bill?
In 2019, the opposition parties such as Congress and Trinamool Congress vehemently protested against this bill as it violated the fundamental rights of the citizens. The opposition believed that the bill provided power to the government to access the personal data of individuals, and it lacked transparency and was opaque.
It is imperative to provide adequate protection to people on their privacy rights. Currently, India is the fastest growing data-generation nation in the world with over 700 million Internet users and more than 400 million smartphone users.
Which data can the government have access to?
Data is usually generated through four sources such as personal data, bank accounts data, medical records and employment data. Other data is generated from web searches and visits to any web portals. The data helps to understand and identify people’s choices, preferences and histories.
It is also generated through a cache that comes from social media posts, tweets, phone calls, emails and videos. It is also generated through coordinates from the real-time location. Stacks of data are also collected from one’s spending patterns when an individual purchases online, via modes of payment used, and transactions made through payment gateways.
It is that personal data many individuals would like to keep private and the government exercising control on accessing it- is a serious matter of concern. There needs to be a mechanism and policy in place to process such data without breaching people’s trust and protecting its safety & security.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
