eNews
‘Where are the Elephants?’ – Prime Video creates intrigue around missing elephants
Mumbai: Set amidst the lush forests of Kerala and the concrete jungle of Delhi, the Amazon Original series, Poacher is an eye-opening eco-thriller currently streaming on Prime Video. Masterfully crafted by Emmy Award-winning filmmaker Richie Mehta, the series is based on true events and unearths the investigation into India’s largest ivory-poaching syndicate in 2015, serving as a poignant reminder of the plight of our majestic elephants.
Over the weekend, social media buzzed with concern over the sudden disappearance of elephants from the logos of noted brands like The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. What followed was over 30 brands chiming in and joining the conversation, urging consumers to speak up for elephants before they disappear.
In a bold and unified effort to ignite conversation and raise awareness about poaching, several brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video. Together, they resoundingly amplified the urgent message of Poacher, presenting a united front against the critical threat to these majestic beings.
While Make My Trip spoke about responsible travelling and how our jungles are sacred and incomplete without elephants, Asian Paints went one step further by sharing an ivory shade card, stating that inspiration can come home in ways other than poaching. Education brand, Unacademy chimed in, sharing that the world and childhood without ‘e for elephant’ are incomplete. Dental brand Toothsi joined the conversation by sharing that elephants’ smiles are worth protecting, just like ours! Dabur Hajmola added that poaching is something the brand could never digest. While Rapido also took a quirky route to condemn poaching, by adding a drop location where one could find Elephants. While BoAt reminded its followers that haathi is our saathi.
Loved and appreciated by audiences and critics worldwide, Poacher has earned acclaim across the globe for its authenticity and powerful performances. This thrilling crime series, based on true events, delivers a heart-wrenching and captivating narrative with Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles. Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, Poacher primarily unfolds in Malayalam, Hindi, and English. Poacher is streaming on Prime Video in 240 countries and territories in over 35 Indian and foreign languages.
Elephants go missing from logos:
The Times of India – Print edition
The Park Hyatt, Chennai –
The Bombay Store –
A snapshot of the brands that joined in to support the cause:
Video by Muthoot Finance-
Make my trip –
Toothsi –
Video by Abhibus –
Aqualogica-
Zepto –
we don’t want this to happen for real #PoacherOnPrime pic.twitter.com/5VfiY5Jejj
— Zepto (@ZeptoNow) February 22, 2024
Shaadi.com –
Imagining gussa sona without addressing the elephant in the room
Humse toh nahi hoga #PoacherOnPrime— Shaadi.com (@ShaadiDotCom) February 22, 2024
AsianPaints –
Inspiration can come home in better ways than poaching. #PoacherOnPrime pic.twitter.com/iHicfqrH6p
— Asian Paints (@asianpaints) February 23, 2024
Unacademy –
A world & childhood without ‘E for Elephant’ are both incomplete. #PoacherOnPrime
— Unacademy (@unacademy) February 23, 2024
boAt –
We are in the same ‘boAt,’ always believing in ‘Haathi Mere Saathi’ supremacy#PoacherOnPrime
— boAt (@RockWithboAt) February 23, 2024
Spice Jet –
A for Apple
B for Boy
C for Cat
D for Dog
E for ___Fly to Kerala to find the remaining last few #PoacherOnPrime
— SpiceJet (@flyspicejet) February 23, 2024
Rapido –
#PoacherOnPrime pic.twitter.com/cU4Fx84AbN
— Rapido (@rapidobikeapp) February 22, 2024
Dabur Hajmola –
Poach ki soch kabhi Hazam nahi hui!#PoacherOnPrime #BaatHazamNahiHui
— Dabur Hajmola (@DaburHajmola) February 23, 2024
And many more brands participated
- Ixigo: https://twitter.com/ixigo/status/1761011527266783372?s=20
- Swiggy Dineout: https://x.com/swiggydineout/status/1760902904398201300?s=46
- Heads Up for Tails: https://x.com/huftindia/status/1760886111113769191?s=20
- BBlunt: https://www.instagram.com/p/C3rwLknv7QO/
- Pharmeasy: https://x.com/pharmeasyapp/status/1760584063365321080?s=20
- Mivi: https://x.com/mivi_official/status/1761046151032099180?s=48
- EloElo: https://twitter.com/eloeloapp/status/1760597855604187243?s=46&t=9T1BqjKZTYnsouPpxfe5Jg
- Dabur Honitus: https://x.com/daburhonitus/status/1761054893975200168?s=48
- Nearbuy: https://x.com/nearbuy/status/1760901452472398332?s=20
- Mad Over Donuts: https://x.com/madoverdonuts/status/1760582109209514417?s=48
- Pulse Candy: https://www.instagram.com/reel/C3rycZ7iV98/?igsh=dThkaXBqMmQ3bjR3
- Hathi Brand Atta: https://www.instagram.com/reel/C3sX6LyIflg/?igsh=dG9kdHhuMmNzeTA2
- Jeevansathi.com: https://x.com/jeevansathi_com/status/1761073692896018687?s=48
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
