iWorld
When Instagram chose between love and arranged marriages
Mumbai: The age-old debate between love marriages and arranged marriages is a dilemma that many of us have pondered at some point in our lives. Recently, popular actor and influencer Karan Wahi sparked new discussions on this topic. In a video shared on his Instagram, he was seen taking the most important decision of his life based on the first Indian world cup match between India and Australia. He humorously quipped, “I’ll opt for an arranged marriage if the Indian cricket team chooses to wear their iconic blue jersey for the match. On the other hand, if Jaspreet Bumrah, the renowned Indian cricket player, manages to take 7 wickets in just 6 balls, I’ll lean towards a love marriage.”
Following Karan Wahi’s distinctive take, popular actor and influencer Maanvi Gagroo hopped on the bandwagon to say how she would prefer a love marriage. The internet quickly became divided, with some rallying behind Karan and others standing by Maanvi with hashtags #TeamArranged and #TeamLove. The ensuing discussions sparked a lively conversation, earning the topic a trending spot on Instagram.
This is when Amazon miniTV leveraged the opportunity to release the trailer of their upcoming show, ‘Half Love Half Arranged’. Though creators from all corners of the internet were seen picking sides, in perfect harmony with either Team Love or Team Arranged, the brand made the internet wonder about the concept of Half love Half Arranged. In no time, Half Love Half Arranged was seen being the talk of the internet.
This marketing tactic of the leading OTT player, Amazon miniTV along with SoCheers, an independently led creative digital advertising agency, once again generated a buzz, making their fans eagerly anticipate the unique and entertaining content it promises to deliver.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
