iWorld
When Instagram chose between love and arranged marriages
Mumbai: The age-old debate between love marriages and arranged marriages is a dilemma that many of us have pondered at some point in our lives. Recently, popular actor and influencer Karan Wahi sparked new discussions on this topic. In a video shared on his Instagram, he was seen taking the most important decision of his life based on the first Indian world cup match between India and Australia. He humorously quipped, “I’ll opt for an arranged marriage if the Indian cricket team chooses to wear their iconic blue jersey for the match. On the other hand, if Jaspreet Bumrah, the renowned Indian cricket player, manages to take 7 wickets in just 6 balls, I’ll lean towards a love marriage.”
Following Karan Wahi’s distinctive take, popular actor and influencer Maanvi Gagroo hopped on the bandwagon to say how she would prefer a love marriage. The internet quickly became divided, with some rallying behind Karan and others standing by Maanvi with hashtags #TeamArranged and #TeamLove. The ensuing discussions sparked a lively conversation, earning the topic a trending spot on Instagram.
This is when Amazon miniTV leveraged the opportunity to release the trailer of their upcoming show, ‘Half Love Half Arranged’. Though creators from all corners of the internet were seen picking sides, in perfect harmony with either Team Love or Team Arranged, the brand made the internet wonder about the concept of Half love Half Arranged. In no time, Half Love Half Arranged was seen being the talk of the internet.
This marketing tactic of the leading OTT player, Amazon miniTV along with SoCheers, an independently led creative digital advertising agency, once again generated a buzz, making their fans eagerly anticipate the unique and entertaining content it promises to deliver.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
