iWorld
WhatsApp needs to have local entity answerable to Indian laws: Govt
NEW DELHI: The Indian government’s unambiguous and non-encrypted message to WhatsApp: set up a local entity in the country that is answerable to local laws, and find a tech solution to trace the origin of fake messages and content on the platform.
“I had a productive meeting with Chris Daniels, the CEO of WhatsApp. I complimented him for the awakening, which WhatsApp has led in the entire country… But there are also sinister developments like mob lynching and revenge porn, you must find solutions to these challenges, which are downright criminal and [in] violation of Indian laws,” Minister of Electronics and Information Technology (Meity) Ravi Shankar Prasad was quoted by PTI as having said after meeting WhatsApp head Chris Daniels yesterday.
While admitting that the Facebook-owned messaging app has contributed significantly to India’s digital story, Prasad said he has asked WhatsApp to set up a corporate entity in India, appoint a grievance officer and find a technical solution to tracing the origin of fake messages on its platform.
“I requested CEO WhatsApp Chris Daniels to set up a grievance officer in India; establish a corporate entity in India & comply with Indian laws. He assured me that #Whatsapp will soon take steps on all these counts,” Prasad said in a tweet.
Later talking to reporters in the capital, the minister added: “I had said earlier also; it does not take rocket science to locate a message being circulated in hundreds and thousands…you must have a mechanism to find a solution.”
According to Prasad, Whatsapp could face abetment charges if no action is taken by it. The messaging platform has taken some corrective steps in the recent past like limiting the number of forwards that an individual can make in India.
In recent times, WhatsApp has been facing the heat as it had been accused of being the platform via which hateful messages and rumours were spread in India leading to violence and crimes. The issue, which some critics said was akin to shooting the messenger instead of upholding the law of the land, has also reverberated in the Indian parliament with lawmakers trying to put the government on the mat for WhatsApp-spread rumours-linked deaths and crimes.
While Prasad is on record saying he’s in favour of gradually evolving a policy for regulating the likes of WhatsApp, Facebook and Twitter, his ministry’s nudge has made the Department of Telecoms circulate a missive to telecom players and industry bodies seeking suggestions on ways to block services that ride the telecom infrastructure. The proposal has been criticized by many, including a chamber of commerce, Assocham.
Telecoms regulator TRAI is also exploring regulations for OTT services like WhatsApp.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
