iWorld
WhatsApp launches ‘Check the Facts’ campaign
Mumbai: WhatsApp has launched an integrated safety campaign ‘Check the Facts’ in an effort to drive user-awareness around WhatsApp’s safety features and promote digital best practices that help prevent the spread of misinformation on the platform and empower people to take control of their messaging experience.
The month-long campaign highlights WhatsApp’s in-built product features and safety tools like block and report, forward labels that equip users to spot misinformation and prevent its spread further, and encourages people to verify information that sounds suspicious or inaccurate via fact-checking organisations on WhatsApp Channels. More details on the safety campaign can be found here: https://blog.whatsapp.com/check-the-facts
While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a simple safety guide to fight misinformation.
1. Understand when a message is forwarded
WhatsApp has created a label for all forwarded messages and limits the number of times you can forward messages as a way to encourage users to reconsider before sharing. Paying careful attention to messages with “forward labels” also helps slow down the spread of rumours, viral messages, and fake news. For example, if a message has a double arrow icon and is labeled “forwarded many times,” it can only be forwarded to one chat at a time. If a message has a “forwarded label” you can forward it to up to five chats and only one group at a time.
2. Block and report suspicious accounts
WhatsApp provides a simple way for users to block accounts and make reports to WhatsApp if they encounter problematic messages, including those spreading misinformation. If you receive a message from an unknown sender, WhatsApp provides users the option to block them, with additional details such as groups in common, along with safety tools if you need to take action.
3. Follow fact-checking organisation on WhatsApp Channels for accurate information
WhatsApp encourages users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation. WhatsApp has partnered with 10 independent fact-checking organisations that help users to verify information in 13 languages. People can follow dedicated fact-checking organisations on WhatsApp Channels to receive verified and accurate updates.
The fact-checking channels available include:
Boom Fact-Check
Fact Crescendo
Factly
India Today Fact Check
Newschecker
NewsMobile
Webqoof
The Healthy Indian Project
Vishvas News
NewsMeter FactCheck
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
