iWorld
WhatsApp bans 1.75 million Indian accounts in November 2021
Mumbai: Instant messaging and voice-over-IP service WhatsApp has banned more than 1.75 million accounts in India, while it received 602 grievance reports, according to its compliance report for November 2021. An Indian account is identified by a +91 phone number.
The social media intermediary has published its sixth monthly report in accordance with the IT Rules 2021 which contains the details of the users’ complaints received and the corresponding action taken by WhatsApp, as well as the messaging service’s preventative actions to combat abuse on the platform.
The company had previously stated that 95 per cent of the account bans are due to unauthorised use of automated or bulk messaging (spam), according to a report by PTI. In October, the messaging service banned over two million accounts and registered 500 grievance reports.
In its latest report, the company revealed that out of 602 grievance reports, 149 users requested account support, 357 were ban appeals, 21 were other support, 48 were product support and 27 were for safety. Based on the reports received, the company took remedial action against 36 accounts that were flagged under ban appeals.
The IT Rules 2021 which came into effect in May 2021 require digital platforms with over five million users to publish compliance reports every month, detailing complaints received and action taken.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
