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Whatever Productions and Krishna Kunj Production to launch ‘Glam Fame’
Mumbai: Whatever Productions and Krishna Kunj Production, is set to unveil a one-of-its-kind mentor-based reality show – ‘Glam Fame.’ JioCinema is the streaming partner for the show. Glam Fame is poised to disrupt and revolutionise the fashion and glam industry for both aspiring male and female models. This innovative show serves as a dynamic platform, providing aspiring talents with the tools to turn their dreams into reality, bringing them one step closer to the coveted world of fame.
Far from being just another run-of-the-mill talent competition, Glam Fame represents a pioneering shift in the way we perceive and cultivate aspiring models. At its core, the show is dedicated to redefining the conventional beauty pageant model. It goes beyond conferring titles and concentrates on honing participants with vital skills, guidance, and the self-confidence essential for thriving in the fiercely competitive modelling industry. It addresses the challenges faced by aspiring models, such as the lack of appropriate channels, mentors, and financial barriers.
The show has been meticulously designed to provide a holistic experience for participants, who will be chosen from every corner of India through a rigorous digital audition process. Following this initial phase, the selected participants will navigate a series of rigorous selection rounds, including personal interviews and group discussions conducted in 12 major cities across India. Subsequently, they will join the show, embarking on a transformative journey designed to prepare them for a flourishing modelling career.
Glam Fame features a remarkable lineup of celebrity mentors including Rohit Khandelwal, Santoshi Shetty, Dinesh Shetty, and Dabboo Ratnani, who will play a pivotal role in guiding contestants through these crucial stages. Each of the 12 captivating episodes, will be devoted to aspects of grooming, fitness, portfolio development, choreography and modelling. The episodes will not only delve into the intricacies of the modelling industry but will also introduce participants to secret elements and unexpected challenges that will test their mettle.
Whatever Productions CEO Saviraj Shetty said, “The concept of the show immediately drew my attention to its immense potential. It envisioned the empowerment of aspiring models through guidance from industry experts, and it was a mission we knew we had to bring to fruition. Crafting a ten-episodic show was a deliberate choice, which will offer a comprehensive and transformative experience for both our contestants as well as the audiences. The numero uno goal was to tap talent from the deepest pockets of India, and ‘Glam Fame’ will open doors to such opportunities. We hope to make a meaningful impact in the fashion and entertainment world because every change matters.”
Krishna Kunj Production CEO Vatsal Joshi added, “Glam Fame is like a dream come true for us. It all started when I worked as an official photographer at traditional beauty pageants. The idea for this show came to life in June 2022. We wanted to create something different, a platform that would guide aspiring artists into the modelling world with a clear path. We faced many challenges, but we never gave up on turning this vision into reality. The concept of the show got a lot of attention and support from artists, actors, and models, which showed us that there’s a real need for a more sensible and comprehensive approach. Our goal with ‘Glam Fame’ is to do more than just give out titles. We want to empower contestants with the skills and confidence they need to succeed in the competitive modelling industry. We truly hope that this show can make a positive difference.”
Anaika Production CEO Kabya Bagaria added, “Glam Fame opens doors to a world of endless opportunities for aspiring models. Our platform provides a unique stage to showcase your talent, connect with industry experts, and embark on a journey towards success in the glamorous world of fashion.”
While the registrations will soon begin, the show will stream on JioCinema.
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Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
