e-commerce
What customers ordered on Zepto in 2024
MUMBAI: What did India order online in 2024? At what time did they get shopping happy? Were there any quirky or weird things they ordered?
Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.
* A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
* A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
* Chennai’s pet lover stocked up with 5,234 quantities of pet food.
* In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
* Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
* Gurugram’s spirituality shone, with 707 pooja essentials bought.
* Pune’s health-conscious customer ordered 768 carrots.
* Ghaziabad stayed cool, ordering 721 packets of ice.
* And yes, 481 watermelons found a home in Chennai—summer forever?
* 16,663 packs of Amul Masti kept spirits high.
What Kept You Up at Night (and Beyond)
* Over 20 million snacks were ordered between 12 AM and 4 am.
* Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
* 85,000 stationery orders were placed late at night—midnight creativity, anyone?
What were you searching for?
o 6,000 searches for “friends” (we feel you).
o 877 searches for “sukoon” (same).
o 7 searches for “2 BHK” (you do you).
Veggie vibes:
o 900,000 karelas (bitter gourds), 130,000 lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.
Combos that Made Us Laugh:
* Dumbbells + samosas: Strength and snacks in perfect balance.
* Pooja essentials + tonic water: Holy spirit, indeed.
* Food from Zepto Café + pressure cookers: Modern mealtime prep.
* Knives + Dettol: Safety first.
* Momos + chocolate syrup: A pairing no one saw coming.
Fun Facts from the Cities We Love
* Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
* Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000 mixer bottles (No wonder the city has so many accidents).
* Mumbai: Truly the city that never sleeps, ordering 3.15 million snacks between 12–4 AM.
* Our fastest delivery this year? 25 seconds.
* Delivery partners travelled 340 million km in total—equal to 8,000 times around the Earth.
* Scott from Delhi was the highest tipper, with ?58,000 in tips!
* And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.
It takes all types to make this world right? Even when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
