News Broadcasting
Website marketing firm Intralink launches Search Engine TV
MUMBAI: The US-based website marketing and internet market research firm Intralink has launched Search Engine Television, a weekly video stream of the latest on search engine news and website marketing tips, suggestions and processes.
The first episode is an overview of the current state of the search engine market with a focus on Google, Yahoo and MSN. The first episode also offers interim results of Intralink’s next search engine relevance report due to be released on 2 October, as per an official release.
The next episode will be released on 18 August at 6 pm (Eastern time) and discusses the latest trends in new media marketing, website marketing and the integration of traditional marketing methods and website marketing, the release adds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
