iWorld
Webinar: Bridging video monetisation to optimise revenues
Mumbai: Websites in India lose revenue due to various factors including inventory control, under-utilisation of video advertising, traffic quality, and not taking advantage of the latest technologies available. Although Google is the largest sell-side platform in India, many publishers do not fully follow Google policies. Many publishers also do not even properly utilise their own AdX account to run video ads, resulting in consistent revenue leakage.
Some of these issues, and their solutions will be discussed at the webinar – ‘Bridging video monetisation to optimise revenues’ – being organised by Indiantelevision.com in association with Aniview on Tuesday, 3 pm onwards.
The virtual event will be attended by Jagran New Media, AVP and head-ad monetisation and strategic partnership, Dinesh Joshi, HDFC Bank, vice president and head- digital marketing, Jahid Ahmed, Aniview, business director – APAC Matthew Bray, HT Digital Streams, chief content officer, Prasad Sanyal, and Social Beat co-founder and director Vikas Chawla. The discussion will be moderated by Indiantelevision.com Group founder, CEO, and editor-in-chief Anil Wanvari.
Apart from discussing the most common reasons for revenue loss for publishers in India, the webinar will throw light on the latest Google Policy in India, publisher Ad Ops, the latest video technologies, and how publishers can better utilise their own AdX.
The role of Aniview, which provides end-to-end video advertising and monetisation solutions will also be discussed. The virtual event will also highlight how a self-serve player platform like Aniview can address some of these challenges that publishers tend to face. Publishers can make better use of video players to self-manage traffic that is typically sold as out-stream inventory. By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. When deployed correctly this can lead to significant revenue lifts.
To join the discussion, register: https://indiantelevision.com/events/aniview/event-platform/registration.php
The event will be live-streamed LIVE on YouTube and other social media handles of Indiantelevision.com.
iWorld
Meta warns 200 users after fake Whatsapp spyware attack
Italy-targeted campaign used unofficial app to deploy surveillance spyware.
MUMBAI: It looked like a message, but it behaved like a mole. Meta has warned around 200 users most of them in Italy after uncovering a targeted spyware campaign that weaponised a fake version of WhatsApp to infiltrate devices. The attack, first reported by Agenzia Nazionale Stampa Associata, relied on classic social engineering with a modern twist: persuading users to download an unofficial WhatsApp clone embedded with surveillance software. The malicious application, believed to be developed by Italian firm SIO through its subsidiary ASIGINT, was designed to mimic the real app closely enough to bypass suspicion.
Meta’s security teams identified roughly 200 individuals who may have installed the compromised version, triggering immediate countermeasures. Affected users were logged out of their accounts and issued alerts warning of potential privacy breaches, with the company describing the incident as a “targeted social engineering attempt” aimed at gaining device-level access.
The malicious app was not distributed via official app stores but circulated through third-party channels, where it was presented as a legitimate WhatsApp alternative. Once installed, it reportedly allowed external operators to access sensitive data stored on the device turning a simple download into a potential surveillance gateway.
According to Techcrunch, Meta is now preparing legal action against the spyware developers to curb further misuse. The company, however, has not disclosed details about the specific individuals targeted or the extent of data compromised.
A Whatsapp spokesperson reiterated that user safety remains the top priority, particularly for those misled into installing the fake iOS application. Meanwhile, reports from La Repubblica suggest the spyware may be linked to “Spyrtacus”, a strain previously associated with Android-based attacks that could intercept calls, activate microphones and even access cameras.
The episode underscores a growing reality in the digital age, the threat is no longer just what you download, but where you download it from. As unofficial apps become increasingly convincing, the line between communication tool and covert surveillance is getting harder to spot and far easier to exploit.
