About The Webinar

Most common reasons for video revenue loss for publishers in India. Websites in India lose revenue for various factors including inventory control, underutilisation of video advertising, traffic quality and not taking advantage of latest technologies available. Overview of Google policy and how publishers can generate more revenue by following Google guidelines.

Although Google is the largest SSP in India many publishers do not fully follow Google policies. Many publishers also do not properly utilise their their own AdX account to run video ads. This results in consistent revenue leakage. Publishers can make better use of video players to self-manage traffic that is typically sold as outstream inventory.

By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. They will also have full control over ad placements, player behaviour, and ad breaks, allowing creation of better quality traffic that drives higher CPMs. When deployed correctly this can lead to significant revenue lifts. Jagran has more than doubled their revenue on some ad placements on article pages by deploying Aniview. AdOps challenges for publishers.

Many websites are not experienced in player operations or deploying a self-serve player platform like Aniview, and success is variable in the initial stages of activity. Aniview offers a managed AdOps service to publishers that enables them to fully benefit from a self-managed player solution whilst taking advantage of our experienced engineers to reduce the load on their internal AdOps team.

Key Themes:

• Most Common Reasons for Video Revenue Loss for Publishers In India
• Google Policy in India and How Publishers Can Better Utilise Their Own AdX
• How Publishers Can Use a Video Player in Outstream Placements to Engage Their Users and Create More Video Inventory and Better Quality Traffic
• Publisher Ad Ops
• Latest Video Technologies

Speakers

• Dinesh Joshi, AVP & Head: Ad Monetisation & Strategic Partnership - Jagran New Media
• Jahid Ahmed,Vice President and Head - Digital Marketing, HDFC Bank
• Matthew Bray, Business Director - APAC - Aniview
• Prasad Sanyal - Chief Content Officer - HT Digital Streams
• Vikas Chawla - Co-Founder and Director - Social Beat
• Moderator - Anil Wanvari, Founder, CEO & Edito in chief- Indiantelevision.com Group