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Wave Cinemas plans on expansion, upgrades technology to enhance viewing experience
MUMBAI: The multiplex arm of Wave Infratech – Wave Cinemas, will expand its operations in North India by increasing its multiplex seats by 36 per cent to 12,411 seats from existing 9,111 seats in the next six months.
Wave Cinemas have eight operational theatres consisting of 32 Screens with seating capacity of 9,111 seats. In next three to six months time, the multiplex operator will open multiplexes in Jammu, Merut, Ghaziabad and Rudrapur.
Jammu and Merut will have three screens each; while Ghaziabad and Rudrapur will have four screens each consisting of overall addition of 3,300 seats in the next six months.
Wave Cinemas is a pioneer in adoption of international standards of equipment which has changed the way the nation watches movies. Traditional to Wave Cinemas is the world-class digital sound, audio and projection systems, with seating ergonomically designed comfortably wider, having more leg-room than the present industry standards.
To offer modern and cutting edge viewing experience to its patrons, Wave Cinemas is also installing 4K projectors in its cinemas.
Most cinemas nowadays use digital projection technology-2K digital projectors that provide an image with a resolution of 2048 x 1080 or 2.2 million pixels. However, 4K digital projection doubles those dimensions to 4096 x 2160. This equals 8.8 million pixels, exactly four times the count of 2K projection.
Barco 4K projectors use the 1.38″ DLP Cinema chip from Texas instruments which can project over 35 trillion Academy accurate colors and delivers a greater than 2500:1 contrast ratio.
These top of the line projectors guarantee razor-sharp images combined with consistent uniformity, rich contrast and vibrant, accurate colors.
Wave Cinemas‘ corporate head Yogesh Raizada said, “We have ensured that the best technology and international standard equipment is installed in our cinemas to make sure viewers are provided with an ultimate movie viewing experience. Bringing 4K & HFR projection technology at our multiplexes will offer the best visual quality available, a much more dynamic, engaging and immersive entertainment experience.”
These 4K projectors have been installed at Noida, Raja Garden-Delhi and Lucknow multiplexes.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
