Mumbai: Get ready to experience an edge-of-the-seat thriller as the Salgaonkar family fights for their survival in the World Television Premiere of the blockbuster movie ‘Drishyam 2’ co-presented by Kia Motors, co-powered by Cadbury Fuse, special partner Club Mahindra and Parle Smoodh Lassi in association with Ramdev Strong Hing and Acko General Insurance on Viacom18’s premium movie channel, COLORS Cineplex. Produced by Panorama Studios, Viacom18 Studios, and T-Series Films, this highly anticipated sequel to the 2015 hit ‘Drishyam’ boasts an A-list cast, including the likes of Ajay Devgn, Akshaye Khanna, Tabu, Shriya Saran and others. Directed by Abhishek Pathak, the film traces the turmoil that erupts in the Salgaonkar family after a homicide case opens and wreaks havoc in the lives of its family members living in Goa.  The sequel of the movie captures how far one can go to protect their family when an investigation for a murder case is resuscitated. Packed with suspense, drama, and unexpected twists, ‘Drishyam 2’ is sure to leave you mesmerized and eager for more. Don’t miss the chance to witness this heart-stopping thriller as it premieres on COLORS Cineplex on Saturday, 25th March 2023 at 8 pm.

COLORS Cineplex has firmly established itself as the go-to destination for a diverse range of entertaining movies. From Hindi originals to dubbed movies from other languages, the channel’s repertoire of super-hit and acclaimed films has garnered a massive following across the country. With a commitment to providing high-quality entertainment, Drishyam2 is an exciting addition to the blockbuster line-up of the channel.

Actor Ajay Devgn expressed his excitement for the world television premiere of Drishyam 2 and said, “With the premiere of Drishyam 2 on COLORS Cineplex, the audience will get another chance to unravel the mystery and suspense that this thriller holds. It will now be accessible to a wider range of viewers across the globe. This film is not just a mere continuation of the first part, but a whole new story with unexpected twists and turns. The dramatic-suspense thriller will air on a weekend and that makes it a perfect must-watch to be enjoyed with family, especially because this one is about a man who keeps his family’s interests first. I thank the audience for their love and support for Drishyam 2’s world television premiere.”

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Viacom18 Business Head – Hindi movies cluster Rohan Lavsi says, “Drishyam 2 revolves around a devoted family man who is willing to go to great lengths to safeguard his loved ones. We are thrilled to bring this blockbuster to the audience, having nurtured our library of acclaimed films. It is a unique family-based crime thriller that will entice the viewers with its gripping plot. With its proven success as a franchise, it’s no surprise that the film has become a blockbuster hit, and we are excited to offer it to a wider audience to enjoy in the comfort of their homes.”

Colors Cineplex has planned extensive marketing and digital activities at multiple touchpoints to promote the World Television Premiere of this blockbuster film. Beginning with on-the-ground activation, dug-up roads in Mumbai will be transformed into suspect zones with the message ‘Vijay Salgaoekar may have hidden the dead body here,’ heightening the mystery. Influencers and comedians have been brought on board to showcase real-life situations from Vijay Salgaoekar’s life to add a touch of realism. The channel has created a special Drishyam 360-degree interrogation that will engage consumers in solving the case on various digital platforms while keeping the movie’s plot in mind. Additionally, the campaign includes high visibility OOH in Mumbai and Delhi connecting with consumers at strategic locations, metro stations and train activation, and extensive television and print plan.

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