iWorld
Warner Music India expands partnership with Sky Digital India
Mumbai: Warner Music India has signed a joint venture deal with Sky Digital, India’s fastest-growing Punjabi music content consortium and aggregator, significantly expanding their partnership.
The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will see them jointly develop and manage a roster, with Warner Music India upstreaming some of the hugely popular artists on it.
Sky Digital India is already home to some of the country’s biggest Punjabi music stars including Bir, Harnoor, Kaka, Mankirt Aulakh, Navan Sandhu and Sunanda Sharma.
The company also manages premium Punjabi content-based YouTube channels with more than 50 million subscribers and aggregates releases from more than 50 Punjabi labels, as well as two leading mainstream independent Hindi labels.
WMG president – emerging markets, recorded music Alfonso Perez-Soto says, “This is a strategic partnership with a hybrid model that enables us to help develop artists’ careers directly. This approach will be hugely beneficial to Sky Digital’s artists who have the potential to be truly global stars. It’s also part of our mission to take culturally vibrant Punjabi music to a worldwide audience.”
Warner Music India managing director Jay Mehta adds, “The popularity of Punjabi music around the world has soared in recent years, amplified by a widespread diaspora and starting to cross over into the mainstream in several markets. This partnership creates a great platform for more artists to take their music global and have Punjabi music dominate global charts.”
Sky Digital India managing director Gurkaran Dhaliwal concludes, “This deal takes our collaboration to a new and a more dynamic level. Our synergetic relationship with Warner Music Group has already helped us expand our market share in India and significantly graced our artists with popularity among a wider audience. This joint venture allows music and homegrown talent to scale zenith of success by becoming globally loved and acclaimed stars.”
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
