English Entertainment
Warner Bros, Disney trumps at the Hollywood Reporter’s movie marketing competition
Warner Brothers was declared overall winner with five awards for its creative marketing and advertising work conducted last year at Hollywood Reporter’s 31st Annual Key Art Awards movie marketing competition. Disney came in second with four awards.
More than 1,200 entertainment industry professionals gathered to honour the best creative minds in movie marketing and advertising at the Los Angeles event hosted by former Universal head of marketing Peter Adee. Warner got trophies for work on Steven Soderbergh’s Ocean’s Eleven, Thirteen Ghosts, Driven and Steven Spielberg’s A.I. Artificial Intelligence. Disney’s wins were for work on the World War II film Pearl Harbour, The Royal Tenenbaums and the animated Monsters, Inc. Fox got a couple of citations for the Bollywood inspired musical Moulin Rouge campaign, while Sony scored with both Black Hawk Down and the spoof Not Another Teen Movie.
The Artisan Entertainment release Startup.com walked away with the print best of show award. The award was voted on by the audience for the first time in the Awards’ history. The audio/visual best of show award went to Warner Bros and Kaleidoscope Films Group for the teaser trailer to ‘A.I.’.
A special tribute award was given to longtime Warner Bros marketing executive Sanford Reisenbach. DreamWorks’ partner Jeffrey Katzenberg was on hand to present the awards to the first-ever Student Scholarship Competition winners. Students could choose to execute their own poster or trailer for either ‘Gladiator’ or Cameron Crowe’s tribute to rock music Almost Famous.
The Hollywood Reporter’s 31st Annual Key Art Awards is considered the premier competition of the movie marketing and advertising community. Awards are given out in 19 categories of posters, trailers, TV spots, print ads, standees, outdoor and Internet advertising, in addition to best of show print and best of show audio/visual. A panel of 200-plus industry judges viewed and ranked more than 1,000 entries received in the professional competition this year, says an official release.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
