Kids
Warner Bros Discovery celebrates World Animation Day
Mumbai: This World Animation Day, Warner Bros Discovery’s kids’ entertainment channels—Cartoon Network, Pogo, and Discovery Kids—are highlighting India’s animation industry and the popularity of homegrown animated series, including ‘Chhota Bheem,’ ‘Bandbudh Aur Budbak,’ ‘Little Singham,’ and ‘Fukrey Boyzz.’
During his 115th Mann Ki Baat address, prime minister Narendra Modi spotlighted Pogo’s ‘Chhota Bheem,’ created by Green Gold Animation. The prime minister stated, “You would remember those days when ‘Chhota Bheem’ began to air on TV. Children can never forget it; there was so much excitement about ‘Chhota Bheem.’ You will be amazed to know that today ‘Dholakpur’s drum’ is not only limited to India but also attracts children from other countries.”
In response to the Prime Minister’s message, Warner Bros. Discovery supports India’s animation industry with investments in new homegrown shows and collaborations with Indian animation artists and studios such as Green Gold Animation, Reliance Animation, Ele Animations, and Toonz Media. A testament to Warner Bros Discovery and Pogo’s fan-first strategy is the popularity of its recent animated series, ‘Jay Jagannath.’
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
