Kids
Warner Bros. appoints Exelixi to expand Kids WB stores across India
MUMBAI: Warner Bros. Consumer Products (WBCP) India has signed a deal with Exelixi Management, to roll out Kids WB stores across the country over the next five years.
Kids WB – Warner Bros. Consumer Products’ latest retail concept – houses all Warner Bros. licensed merchandise across its categories and properties under one roof, making it a fun and engaging place for kids and a convenient destination for Mums and Dads.
Through Kids WB stores, consumers can purchase apparel, accessories, footwear, toys, stationery, home décor, books, food, personal care and other merchandise featuring beloved Warner Bros. properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes including Superman and Batman.
Exelixi will expand the Kids WB stores from the current count of four to 75 across India over the next five years.
WBCP India, managing director Javier Garza is excited to have Exelixi on board to help Warner Bros. expand its presence and bring world famous brands to India.
“As part of our retail strategy, we’re focused on expanding our reach of products through a one-stop-shop for our entire Warner Bros. branded merchandise range,” said Garza.
“Exelixi clearly understands our business model and has a strong knowledge of the Indian retail market, so we are confident the roll out will be a success.”
Exelixi Management director Prasar Sarma, is also thrilled to begin work with Warner Bros. Consumer Products.
“We admire Warner Bros. Consumer Products for its fearless expansion into India’s retail market and its ability to explore options that are unique to the industry and consumers,” Sarma said.
“Product licensing is a fast-growing market in India and we hope to learn from them in the same way they can learn from us.”
Kids WB stores will have two retail formats including stand-alone stores housed in prominent malls in major city centres; and shop-in-shops or branded corners housed in department stores and hyper markets.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
