News Broadcasting
WARL to create joint worldwide campaign for BBC World and BBC World Service
The BBC’s international broadcast wings, BBC World and BBC World Service, have appointed a creative agency WARL to handle a jointly branded creative campaign worldwide.
London-based WARL will be responsible for the planning and execution of an international advertising campaign promoting news output on the television and radio services, says an official release. BBC World marketing head Jane Clancey and BBC World Service head of international marketing communications Jane Futrell say WARL will develop a campaign promoting the comprehensive 24-hour news and information services provided by both broadcasters. “We have two truly global brands with unique reputations and are confident that WARL will play a significant role in further communicating the benefits of our output,” they say.
MediaEdge:cia will provide media planning and buying for the campaign, scheduled for later this year.
This is the third joint advertising campaign undertaken by BBC World and BBC World Service, who will form a new BBC global news division shortly. Within the division, their identities will remain separate and their funding streams respected under strict fair trading rules to ensure no cross-subsidy, the release says.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
