iWorld
Warehouse 47 partners with AVA Experience to launch a music festival
Mumbai: Warehouse 47, a leader in immersive event design, has announced its first travel & luxury collaboration with AVA Experience to launch a groundbreaking music festival. Taking place on 7 & 8 September 2024, at the Khyber Himalayan Resort & Spa in Gulmarg, this inaugural event sets a new benchmark for high-end travel experiences.
Set against Kashmir’s breathtaking landscapes, this festival integrates the region’s natural splendour with an unparalleled blend of opulence and artistry. Guests will experience panoramic views and luxurious surroundings like never before which makes this worth visiting for the majestic setting.
Featuring revolutionary stage designs and immersive lighting curated by Warehouse 47, the festival will transform the venue into a visual and sensory marvel, perfectly complementing the exquisite Kashmiri scenery. Warehouse 47 founder & Famous Studio MD Anant Roongta highlights this vision: “We are excited to partner with AVA Experience to bring a unique fusion of luxury and creativity to Kashmir. Our goal is to craft an event that not only celebrates the region’s beauty but also sets a new standard for high-end travel and entertainment.”
Designed for connoisseurs of luxury, this members-only event merges sophisticated travel with world-class artistry, creating an exclusive atmosphere of refinement. Warehouse 47’s expertise in curating immersive environments will elevate this festival to a new level of grandeur making this an exclusive opulence.
This collaboration between Warehouse 47 and AVA Experience exemplifies a commitment to pushing the boundaries of luxury and immersive design, ensuring every moment of the festival is as extraordinary as the surroundings.
Warehouse 47 and AVA Experience invite you to be part of this transformative event, where elegance and creativity converge to redefine luxury travel.
Book your slots on:
https://insider.in/ava-festival-gulmarg-sep7-2024/event
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
