Kids
Walt Disney Studios, AOL form exclusive content partnership for movie
MUMBAI: The Walt Disney Studios and AOL have entered an exclusive content partnership through which AOL web sites, such as Moviefone.com, will offer people a first look at photos, artwork, behind-the-scenes video and extended footage from Walt Disney Pictures’/Walden Media’s The Chronicles of Narnia: The Lion, The Witch and The Wardrobe.
The movie is scheduled to release on 9 December 2005 and is one of the most eagerly awaited films of the holiday season.
In addition to Moviefone.com, features about the film will be promoted across the AOL network including the AOL Welcome Screen, AOL.com, AOL Music, AOL Television, AOL CityGuide and Red for Teens.
The online destination, The World of Narnia — available at http://www.moviefone.com/Narnia — launches the world-exclusive debut of the new theatrical trailer today. Currently, The World of Narnia also offers a video vault of all Narnia video-to-date, photo galleries, and an interactive map. In the coming weeks, fans will also find the exclusive premiere of more behind-the-scenes video features, extended footage from the movie, an extensive production gallery, interactive character guides and much more.
Buena Vista Pictures Marketing president Oren Aviv said, “We’re very excited to be partnering with AOL on The World of Narnia and believe that this is a great way to provide entertaining and unique content for moviegoers. The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, is shaping up to be an extraordinary motion picture. This online destination will provide great content and frequent updates about the film. Andrew Adamson, who did such a great job directing the Shrek films, has created a brilliant and faithful big screen adaptation of the CS Lewis book, The Lion, The Witch and The Wardrobe.”
“Audience anticipation for The Chronicles of Narnia is already enormous and it will only grow as we lead up to 9 December. We’re thrilled to partner with Disney on The World of Narnia in our continuing effort to create immersive, original programming for the largest audience of movie fans online,” said AOL Programming vice president Erik Flannigan.
Additionally, AOL will distribute The Chronicles of Narnia – themed America Online CD-ROMs via direct mail. The discs, co-branded with Narnia art, will contain free content that consumers can access including games, videos, desktop wallpaper and buddy icons.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
