GECs
[V]’s ‘Super Singer’ simulcast strategy hits high ratings notes on Plus
MUMBAI: Channel [V]’s Super Singer, Star India’s response to Sony’s Indian Idol, which debuted on 2 December, has given reason enough for officials at India’s lead network to smile. The simulcast strategy adopted by the network for the first episode of telecasting it on five channels across the bouquet has ensured wide sampling and high TRPs.
Super Singer pulled in 6.9 TVR in Hindi speaking markets C&S 4+ on Star Plus and 4.8 TVR in the all India C&S 4+ market according to TAM data, the show has made it to the 22nd slot on the charts. Attributing Super Singer’s initial success to the simulcast, Channel [V] head honcho Amar Deb says, “The simulcast has ensured sampling at its best for the show. With 12.7 million tune-ins, the show has ensured to get in urban and youth vieweship through Star One and Channel [V], and the heartland viewership through Star Plus, Star Gold and Star Utsav.”
Talking about reach figures, the show managed a reach of of 11,061 across five channels of which Star Plus contributed 9,286.
It is interesting to note here, that both of [V]’s earlier music talent hunts Pop Stars 1 and 2 followed the same strategy during their respective launches so as to ensure wider sampling.
In the music channels arena, Super Singer commanded more than 50 per cent of the eyeballs for the overall music channel viewership. Among its core audience, 5 metro C&S ABC 15-34 it dominated the slot with a 54 per cent share. Looking at Channel [V]’s figures, Sec ABC (15-34) 6 metros garnered 0.44 TVR and 0.5 TVR, excluding Chennai.
It’s no doubt been one great kick start for Super Singer, with the show making optimum use of the Star platform. What now remains to be seen is if the show manages to sustain and capitalise on its initial sampling and surge [V]’s ratings considering its niche viewership.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
