Applications
VoxWeb’s Speaking Picture app reinvents photograph
MUMBAI: VoxWeb’s Speaking Orange Line Picture app was launched with an aim to innovate the way we look at photographs reinventing photographs and bring a radical shift in the online communication and social networking sphere. After being in public beta version for more than a month, the app has gone live in India, Europe and North America.
Voxweb, a consumer internet company, which designs and develops online communication and networking products, has now rolled out the app on iOS and Android. The app gets its quirky name from the fact that it adds emotions and atmosphere to the pictures through vocal sounds, indicated by the orange line.
Speaking Orange Line Picture inventor Yash Mishra said, “Designers have been working for years to reinvent the photo and lately the world has been presented with a few compelling options. However, people today have missed the point that turning a photo into an animation eradicates the very essence of a photograph, transforming it into a motion picture. Speaking Pictures, on the other hand sustains the soul of “one frame,” while adding magic to it, through the voice of the photographer or sounds of the surrounding or the atmosphere.”
VoxWeb’s Speaking Orange Line Picture is geared to disrupt the existing communication and network product line. Ever since its launch, many amazing speaking pictures have been taken and shared from university campuses and streets in Paris, New York and San Francisco. Additionally, the app also facilitates creating selfies that can speak termed as ‘speaking selfies’ as ‘Voxies’.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
