iWorld
Voot to stream Big Boss’s ‘Unseen Undekha’ videos
MUMBAI: Viacom18’s OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.
Additionally, the content will include stories on nominations, results, weekly task announcements, captain selection, post eviction interviews of the contestants, discussions on the luxury budget, etc.
“Voot, in just five months of launch, is amongst the leading on-demand services in the country –and much of this can be credited to the hugely popular content across the Viacom 18 network channels, our unmatched kids’ content library (under the Voot Kids brand) and the truly differentiated Voot Originals that we are creating. And now, we bring the biggest entertainment show on Indian television – Bigg Boss, for our users on Voot. Bigg Boss is one of the few shows, where the fandom goes to epic levels and the viewers want “all that they can get” about the contestants and whats going on in the house. ‘Unseen Undekha’ answers all such questions and gives you much more ‘never seen on TV’ content. This unique property, along with the full episodes of Bigg Boss being available on-demand , would complete the offering for the fans of the show,” said Viacom18 Digital Ventures COO Gaurav Gandhi.
Voot has garnered more than 12 million app downloads, and has over 15 million monthly active users across mobile and web, with viewers spending approximately 40 minutes on an average per day.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
