iWorld
Voot to launch ‘Fuh se Fantasy’ produced by Bodhitree
MUMBAI: Voot is all set to come up with a new original series, Fuh se Fantasy, produced by Bodhitree production house and the show will start streaming from 5 April 2019.
Fuh se Fantasy is a series about the delight in modern relationships that dare to explore their deepest, quirkiest and most exciting desires. In a world where we are opening our minds and laws up to every kind of relationship, why think twice before we go after what our heart is truly attracted towards?
Voot head content Monika Shergill said, “As a platform, we have sharply catered our original content to the millennial audience that is keen to understand the complex definitions around love , relationships and desire in today’s world. Fuh se Fantasy is a delightful look at people in love taking their fantasies head on. The anthology series makes a progressive, edgy and fun statement and will surely entertain with its quirky, brave and immersive stories.”
A charming showcase of couples exploring their fun fantasies, the show, starring popular faces such as Karan Wahi, Plabita Borthakur, Naveen Kasturia, Anshuman Malhotra, Gaurav Pandey and Anupriya Goenka, is a 10 episodic series.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
