iWorld
Voot Select set to bring new series ‘Candy’ on 8 Sept
Mumbai: Premium OTT platform Voot Select is all set to premiere its next original web series “Candy” on 8 September. The eight-part murder mystery features actors Richa Chadha and Ronit Roy in lead roles
Directed by Ashish R Shukla and produced by Wakaoo Films, the show also has Manu Rishi Chadha, Gopal Datt Tiwari, Nakul Roshan Sahdev, and Riddhi Kumar in prominent roles.
In the mists of Rudrakund, the gruesome murder of a school student pushes troubled teacher Jayant Parekh (Roy) and local cop Ratna Sankhawar to unravel a web of disturbing secrets that involve rave parties in the hills, cold cases from the past, malevolent demons in the woods and a hallucinogen smuggled under the garb of Candy. While one section of the society is petrified about the mystery killings and the rumors revolving around an evil force, the others try and solve the mystery behind the drug-infused candy sold to school kids. With infinite twists and turns, “Candy” is a thrilling journey through the world of dark secrets where sins dwell, shared the platform.
“Ever since its launch, Voot Select has been synonymous with top-drawer storytelling. Candy, our latest original series, is yet another compelling story that audiences will be glued to, right till the very end. Candy marks the launch of our new content slate and we are excited to bring more high-quality entertainment to India,” said Viacom18, head – Voot Select, Voot Kids, and international business, Ferzad Palia.
“Candy’s gripping storyline and top-drawer cast will ensure to keep our users at the edge of their seats. The thrill and excitement of the show will deliver top-notch entertainment as we look forward to creating more such stories that are compelling and meaningful,” added Voot and Voot Select, head – originals, Manjit Sachdev.
“It was great directing a stellar and talented star cast for a show like Candy that is so intense and layered. Richa and Ronit have been fantastic and very collaborative. The show is intriguing, thrilling and will keep the audience hooked till the very end,” said director Ashish R Shukla.
iWorld
Diljit Dosanjh’s Dil-Luminati tour generates Rs 943 crore impact
EY report says 14 concerts across 13 cities sparked jobs, tourism and spending
MUMBAI: What began as a music tour quickly turned into an economic crescendo. The India leg of Diljit Dosanjh’s Dil-Luminati tour has generated a measurable economic impact of nearly Rs 943 crore, according to a socio-economic impact report prepared by EY.
Spread across two months in late 2024, the tour travelled through 13 cities with 14 performances, drawing more than 3.2 lakh fans and selling out shows in roughly 10 minutes on average.
The concerts began in New Delhi on October 26 and wrapped up with a New Year’s Eve finale in Ludhiana, the singer’s hometown. In between, the Punjabi superstar turned stages across cities such as Mumbai, Bengaluru, Hyderabad, Kolkata and Guwahati into high-energy gatherings where music, fandom and travel blended into a nationwide spectacle.
According to the EY analysis, the tour generated Rs 276 crore in direct revenue for organisers through ticket sales, sponsorships and food and beverage spending at venues. Indirect spending by fans pushed the economic ripple effect even further, contributing an estimated Rs 553 crore through travel, accommodation, tourism and shopping.
Government revenues added another Rs 114 crore, including Rs 111 crore in GST and around Rs 2.5 crore in local permissions and fees.
Ticket sales were the main driver, accounting for about 80 per cent of direct revenue, with prices ranging from Rs 2,499 for silver tickets to as much as Rs 60,000 for premium lounge access. The gold category emerged as the most popular, generating more than half of the ticketing revenue.
The concerts were not just local gatherings. Nearly 38 per cent of attendees travelled from other cities to catch the shows, turning the tour into a travel magnet. Many extended their trips by two to three days, boosting hotel stays, dining and tourism activities in host cities.
Air and rail travel together accounted for around 70 per cent of inter-city travel costs linked to the concerts, while nearly half of travelling fans stayed with friends or family.
Cities hosting the tour also saw noticeable spikes in travel bookings. Flight bookings to Chandigarh, for instance, rose by about 300 per cent year on year around the concert dates, while cities such as Delhi, Ahmedabad and Indore saw booking growth of roughly 100 per cent.
Beyond the stage lights and thumping speakers, the tour also created a significant employment surge. The report estimates that more than 118,000 man-days of work were generated, including about 69,000 direct man-days and over 48,000 indirect man-days across sectors such as security, logistics, hospitality and technical production.
Security, safety and crowd management alone accounted for roughly half of the direct employment created during the concerts, reflecting the scale of operations required to stage such large events.
More than 15 brands partnered with the tour, turning concerts into a playground for creative marketing. From themed merchandise drops to experiential campaigns and exclusive ticket access deals, companies tapped into the singer’s massive fan base to amplify their reach.
The official ticketing platform recorded over 62.5 lakh visitors during the sales window and processed more than 1.2 lakh ticket orders, underscoring the intense demand for live events anchored by home-grown artists.
The tour also doubled as a cultural roadshow. At each stop, Dosanjh embraced local traditions, sampled regional cuisine and showcased India’s diversity through his social media posts and stage interactions, turning concert stops into mini travel diaries.
For the wider entertainment industry, the Dil-Luminati tour is being seen as a marker of how large-scale live concerts can drive economic activity well beyond the stage. The report suggests that India’s live music sector could grow rapidly in the coming years as demand for large events continues to surge.
In other words, the Dil-Luminati tour did more than fill stadiums. It moved crowds, boosted city economies and showed that when live music hits the right note, the ripple travels far beyond the final encore.
