iWorld
VOOT Kids licenses children’s content from Oxford University Press
MUMBAI: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application: VOOT Kids. Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and pedagogy through a diverse and multi-genre content offering across Watch, Read, Listen and Learn segments. Further expanding the entertainment experience in the kids’ category, VOOT Kids, the all new fun edutainment platform, has engaged with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles. The 500+ e-books now available on VOOT Kids, including the titles from Oxford University Press, are all set to provide an immersive reading experience to children across the nation.
Offering the most pedagogically advanced learning and educational content, Oxford University Press is a globally well-known and trustworthy brand with a wide range of children’s books. With its vast and multi-varied genre of content, VOOT Kids’ content slate (READ section) will now include much-loved titles by Oxford University Press, including traditional tales and rewritten classics, such as The Jungle Book, The Three Musketeers and Gulliver's Travels.
Speaking about VOOT Kids and the content licensed from Oxford University Press, Saugato Bhowmik – Business Head, VOOT Kids, said, “Kids today are screenagers and have emerged as prolific users of content on digital. As digital natives, they are the first to adopt trends on digital. It was hence imperative to create a platform that offers holistic entertainment and learning experience that would improve quality and relevance of content consumption by kids on digital. VOOT Kids is just that – An inclusive app aimed at enriching Kids’ entertainment and learning experience on digital through immersive segments that encourage reading, story-telling, quizzes, etc.”
He further added “Kids love stories and the addition of junior fiction titles from Oxford on VOOT Kids are sure to add significant diversity and value to our vast content slate”
Commenting on the recently signed content licensing agreement with Viacom18 Media, Giuseppe Trapani, Senior Business Development Manager, Oxford University Press, said, “We are delighted to partner with VOOT Kids, and support its users’ learning through reading for pleasure. We commend VOOT Kids in its mission to bridge the gap between learning, knowledge and entertainment, and this collaboration with VOOT Kids will allow Oxford University Press to introduce even more readers to many of its most-loved books for children.”
With over 5000+ hours of content consisting of children’s all-time favourite Indian and International shows like Dora the Explorer, Oswald, Motu Patlu, Peppa Pig, Chhota Bheem, Ben10, Barbie Dreamtopia , diverse book titles , immersive audio books and fun learning games, VOOT Kids is all set to offer a dynamic and inclusive experience of fun, learning and entertainment.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
