Kids
Nick announces ‘Nickelodeon Kids’ Choice Awards 2021′
Mumbai: Kids’ entertainment franchise Nickelodeon is all set to empower and entertain kids with its flagship brand initiative ‘Nickelodeon Kids’ Choice Awards 2021’. The award show, which allows kids to vote for their favourites across multiple categories, witnessed the highest ever voting (1.5 million) in its virtual avatar in 2020. The 2021 edition will also be held virtually.
To enable a larger set of audience to voice their choice this time, KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and Jio App.
Nominations were gathered from a research conducted to determine ‘who’ and ‘what’ were the kids’ favourites while they were indoors during the lockdown. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc, new ones like Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon have been introduced in the 2021 edition. The introduction of South-focussed categories is intended at recognising talent from across the country. Winners will take home the Nickelodeon ‘blimp’ and get ‘slimed’ as a mark of honour.
The award show will be supported by on-air promotions across the franchise, platform specific engagements on Instagram, YouTube, Facebook, Twitter, and MX TakaTak, influencer activity, and specially curated superfan contests and sessions. Winners will be given a masterclass by celebrities on social media platforms. Nickelodeon has also partnered with 99 Pancakes to curate special combos for KCA 2021.
Viacom18 head, Hindi mass entertainment & kids TV network Nina Jaipuria said, “Year-on-year, the Kids’ Choice Awards has grown to become a unique brand IP in the kids’ genre. We believe that the young minds are our future and empowering them with an opportunity to voice their choices is of utmost importance. The Nickelodeon KCA 2021 edition promises to be a fun and innovative initiative with interesting categories and unique virtual experiences and interactions.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
