iWorld
Vodafone to launch 4G services in Kerala by December 2015
MUMBAI: The Indian telecom sector is gearing up for the 4G wave. After Reliance Jio and Airtel’s plans to launch the same, now Vodafone India is all set to launch its 4G services in Kerala by end of December 2015.
Important centres including Kochi, Trivandrum and Kozhikode will be part of the first wave of the 4G roll-out, which will be launched across the circle in a phased manner.
Testing of 4G services has commenced successfully. With some of the latest technological developments on the anvil, Vodafone is building robust and resilient network architecture with a strong backup to support the volumes and need for speed from customers.
In addition, to offer its 3G customers a faster, smarter and better experience, Vodafone has taken several measures over the last few months. This includes making significant investments and upgrading its own network plus modernising the radio network and switching systems to deliver a new enhanced 3G experience.
In addition, charging platforms have also been upgraded to facilitate a wider bouquet of products and services.
Further, Vodafone is investing heavily into high capacity Fibre to significantly increase the internet connectivity to the rest of the world, which will benefit all its data subscribers. Kerala is a significant and key focus market for Vodafone India.
With around 15 per cent of data revenues, it is one of the top data markets for Vodafone in India and is growing at over 80 per cent YoY, exceeding the pace of growth of the previous year.
Vodafone India business head Kerala Abhijit Kishore said, “This is an important phase for Vodafone in Kerala and our customers have a lot to look forward to. We are excited to launch our new 4G services in the superior 1800 MHz band and also provide a faster and enhanced 3G experience for our customers.”
He added, “Having launched 4G services in several countries, Vodafone has the requisite expertise and experience to ensure that its service in Kerala will be best in class. We will continue to pursue our customer centric strategy of continuing to meet their evolving needs for better and smarter connectivity for both voice and data.”
In the first six months of the current financial year, Vodafone has already invested more than Rs 350 crores in Kerala towards its network upgradation.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
