Content Hub
Visuals go hand-in-hand with storytelling for compelling content
MUMBAI: It takes massive effort, time and investment but delivers great result for producing high-quality content in terms of visuals, said Travelxp’s creative director Kamakhya Narayana Singh while sharing the advantages of 4K and 8K format during the fourth edition of The Content Hub 2020 hosted by indiantelevision.com.
Travelxp is the first Indian travel genre broadcasting channel to provide high-quality viewing experience of 4K and 8K to the viewers. It began its journey to create 4k content in 2015 and 8K in between 2016-17.
“Two things make content great: storytelling and visual quality,” said Singh. “Storytelling is important but at the same time visuals are also important as it increases the viewing experience of the consumer.”
From scratch to the final product, Singh points out that content creation in high-quality visual may be tiresome but the final output is beautiful and enriching. He said, “The concept of 4K is not just about increasing pixels but making the pixels, screen and viewers' experience more beautiful.”
“Producing content is a futuristic process; we don’t produce content for one day; rather it’s done for the generations to come. And because of our futuristic approach, it took us time to understand the value of high-quality filmings such as 4K and 8K,” he said.
Singh said, “70 minutes of an HD shoot takes 52 gigabytes (GB) storage, whereas a 32-minute 4K shoot requires 512 GB storage. Similarly, it takes 2 hours to ingest one terabyte (TB) data, while for 4K data it takes 24 hours to ingest at the same duration.”
“Even the last stage to get the final product takes time: 24 hours to render 30 minutes of 4K show, and 36 hours to render 8K. The time for rendering may increase subject to glitches in the first attempt'" added Singh.
The advantage of shooting the content in raw format and increasing the frame-per-second (FPS) from 25 to 55 gave producers a lead in visual experience. However, the major challenge they faced was storing the data they shot in high-quality like 4K and 8K as the budget increased four-fold.
Singh said that the channel started receiving respect in the broadcasting industry because of the quality of its content (4K and 8K).
During his 20-minute conversation with the audience, he explained how visual quality is important along with content, to give 360-degree experience to viewers.
The Content Hub 2020 witnessed over 900 registered delegates, more than 110 speakers and 19 partners. The two-day event saw at least 35 sessions for the content creators.
The Content Hub’s main goal is to bring individual creators, professional storytellers, producers, streaming platforms, broadcasters and film studios under one platform to connect with a mission to broaden the knowledge pool of the content industry. “It is all about learning, networking and collaborating towards building a roadmap for a better content ecosystem,” said Indiantelevision.com group founder, chief executive officer and editor-in-chief Anil Wanvari.
Mumbai: Exploring the shift from regional to national content, this synopsis delves into the trends and challenges. It navigates the transformation, analyzing industry dynamics, emerging trends, and the hurdles faced. From preserving regional variation to adapting to a broader audience, it examines the multifaceted journey of regional content evolving into a national narrative. In what ways do the emerging trends and challenges influence the dynamics of the entertainment industry during this transition? How can creators navigate these changes effectively? What strategic approaches can content creators adopt to strike a balance between maintaining regional identity and fostering a cohesive national narrative in their work? How can the transition from ‘regional’ to ‘national content’ impact cultural diversity within the entertainment industry, and what measures can be taken to ensure the preservation of regional variation?
In a rapidly evolving media landscape, seasoned industry professionals have offered valuable insights into the transformation of content consumption and production. The session was chaired by Ernst and Young partner Raghav Anand, MMTV chief executive officer P.R. Satheesh, Sony Marathi business head Ajay Bhalwankar, PTC Network chairman & MD Rabindra Narayan, Shemaroo Entertainment COO, Digital, Saurabh Srivastava esteemed voices in the field, have articulated their perspectives on the burgeoning shift towards globalised content.
Rabindra Narayan emphasised the dissolution of regional boundaries in content consumption, attributing it to the accessibility facilitated by global platforms and connectivity options. He predicts a future where language barriers will fade, citing the potential of technology to clone and adapt voices, thus enabling seamless localization across languages.
Saurabh highlighted the democratisation of content creation in the digital era, underscoring its empowerment and revenue potential, particularly in linguistically diverse markets like India. He emphasizes the value of culturally rooted storytelling in filling gaps in content supply, with technology enabling effective monetization, especially through OTT platforms.
Ajay Bhalwan sheds light on the evolving landscape of Hindi and regional language content, noting a significant shift where a substantial portion of content on Hindi film channels originates from regional languages. He accentuates the importance of language in enhancing authenticity and audience engagement, exemplified by the strong resonance of Marathi content in Maharashtra.
PR Satheesh underscored the paramount importance of content quality in driving viewership and transcending language barriers. Drawing parallels with the global popularity of Korean dramas, he advocates for leveraging technology, including AI and real-time translations, to enhance content creation and distribution.
These insightful perspectives collectively echoed the industry’s adaptation to a globalised content landscape, where technology catalyzes innovation and accessibility. As content continues to evolve, these experts offered valuable guidance on navigating the dynamic media landscape and maximizing the impact of storytelling in diverse markets worldwide.
