e-commerce
Vista, Zoo Digital tie up for regional India expansion
MUMBAI: Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market.
Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.
Vista India Digital media director of operations Rajiv Raghunathan said that they were thrilled by the opportunity to combine their knowledge of the Indian market with Zoo’s word-class technology and expertise. Zoo had an unrivalled, 15-year track record of software innovation which they would leverage to localise premium TV and movie content for Indian audience.
Vista India is the latest addition to Zoo’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.
Zoo Digital president Gordon Doran said that those were exciting times for global online platforms wanting to reach the Indian audience. Vista India had a robust understanding of the challenges of the digital supply chain specific to Indian content and of this diverse marketplace.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
