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Vision Asia selects Telstra for Australia and New Zealand market
MUMBAI: Direct-to-home (DTH) satellite broadcaster, Vision Asia, has selected Telstra to provide managed satellite services for its Australian and New Zealand viewers in a deal worth more than $24 million over 10 years.
Telstra receives the Vision Asia content from its international source, encrypts, encodes and multiplexes at its Perth teleport, and then transmits the complete package to Vision Asia’s customers across Australia and New Zealand.
Telstra Global head of voice, satellite business Peter Hobbs said, “Telstra’s new managed global satellite service offers a quality alternative for Australian broadcasters and continues the company’s growth in its suite of network application and services. Vision Asia will be the first organisation to benefit from Telstra’s DTH broadcast services.”
Telstra’s managed satellite solutions are provided via Telstra’s teleports in Perth, Sydney and Hong Kong. These teleports provide access to a global network of major satellite systems, which enables Telstra satellite customers to efficiently and quickly acquire live international television feeds, as well as a comprehensive suite of other satellite services.
The Vision Asia services are delivered via the IS-19 satellite which utilises advanced, high-powered transponders giving single beam and single footprint coverage of both Australia and New Zealand. Telstra’s platform supports the latest media transmission technologies including DVBS2 and MPEG4, and HD encoding.
According to Vision Asia CEO Gurudutt Satigrama, the Telstra deal is a win-win situation both for his company and his customers. “Through the new Telstra solution, we are able to benefit from not only a higher quality and more efficient international satellite service, but also from the local market service expertise and track record .Telstra has in delivering best in class content distribution and management services to the Australian media Industry."
Telstra Global provides innovative and flexible global communications services and solutions for organisations looking to maximise the benefits of globalisation, particularly across growth regions such as Asia, whilst driving sustainability and enhancing business agility.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
