Hindi
Virtual premier of Balak Palak on 3 Jan
MUMBAI: Marking a first for Indian cinema, UFO Moviez along with Valuable Edutainment, will pioneer the interactive ‘Virtual Premier‘ of actor-producer Ritesh Deshmukh‘s Marathi film ‘Balak Palak‘ at UFO digital theatres in five different locations – Mumbai, Thane, Nalasopara, Pune and Latur simultaneously.
The event will take place on 3 January, at Sona Gold in Borivali East, Fun Fiesta in Nalasopara, Gold Digital in Thane West, Prabhat in Pune and Big Rama theatre in Latur.
Audiences in each of these UFO digital theatres will also witness the cinegoers located in the other theatres in different cities asking questions. Deshmukh along with co-producers Uttung Hitendra Thakur and Ravi Jadhav, who is also the director of the film, music directors Vishal – Shekhar, and the children of Balak Palak, will all be stationed at the Valuable Edutainment central studio, to watch and interact with the audiences in all UFO digital theatres at the same time. The session is expected to last an hour followed by the screening of the film.
Deshmukh said, “I am overjoyed that ‘Balak Palak‘, a sensitive drama that will help parents realise how important it is to communicate transparently with your child, will create history with the first-of-its-kind Virtual Premier facilitated by UFO Moviez and Valuable Edutainment. Marathi films have created a mark throughout the world and with this unique technology, they will unite Marathi film going audiences in remote locations. I‘m confident that Balak Palak will not only break box office records but also enter many books of record with this unique feat.”
UFO Moviez India & Valuable Edutainment MD Sanjay Gaikwad added, “In a fitting tribute to the 100th year of Indian cinema, a home-grown company, UFO Moviez, will show the world how it is possible to unite film lovers in different locations of this large country with popular film personalities at the same time. UFO Moviez, which is already a world leader, will now demonstrate how its unique satellite technology will help the aam admi achieve the impossible. We are happy to provide our technology to Ritesh Deshmukh for starting a new trend in mainstream cinema with Balak Palak and hope that the film breaks box office records.”
Thakur said, “The Indian cinema is witnessing first ever virtual premier of the movie, starting from BP (Balak-Palak) we hope that we could reach maximum number of people through virtual premier and convey the message on sex education to the society. By talking about this taboo subject to the audience we feel that the communication gap between parents and children would get filled up and they will freely talk with each other on the sensitive subject like sex.”
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
