News Headline
Virtual Marketing creates website for Fortune Lotto
NEW DELHI: Leading e-marketing solutions company Virtual Marketing India has launched a website Fortuneraja.com for the Fortune Lotto lottery, promoted by Computer Aided Information and Research Services (CAIRS).
Virtual Marketing created the site using flash animation. In line with its name, Fortuneraja.com, the website tries to create a feel of royalty. The site shows a male protagonist buying a `Fortune Lotto’ and how he eventually wears the crown. The story, which is depicted using animation, has a palace appearing on the screen.
Virtual Marketing’s creative director Carlton D’Silva said, “Fortune Lottery has launched two games (Fortune Lotto and Fortune 3×3) in the South and in West Bengal. The mandate was to create an online presence for Fortune Lottery in the form of Fortuneraja.com. The website would be used by the company to instantly upload winning numbers as and when they are announced. The website would also be used to convert users that don’t usually buy lottery tickets by providing them with lottery stories from around the globe and gaining their trust about the legitimacy of the business by offering complete transparency on the website.”
“The route that Fortune Lottery was using via their traditional media was ‘Aaja Banja Raja’ (Come, become a king). It seemed apt to carry forward the route on the Internet, and let the medium give the user an experience of the same,” D’Silva said.
Virtual Marketing, formed in 1999, came into prominence with the emergence of hungama.com. “Hungama.com has been in the business of e-promotions for over four years now and we have worked with over 250 brands both nationally and internationally. Having worked so closely with these brands we acknowledge the individual brand values of the same and treat each of them in a different manner, keeping the single most important task in hand – the user should interact with the brand and have a fulfilling experience,” he said.
Besides winning two ‘Gold Abbies’ for its work on the movie Mujshe Dosti Karoge and the `Axe effect’ deodhorant ad, Virtual Marketing has also won accolades in the international arena, winning three awards at the Promotional and Marketing Awards (PMAA) last year.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
