iWorld
Viewster adds Red Bull Media House content
MUMBAI: The VOD service Viewster has added to its catalogue a slew of sports and culture content from Red Bull Media House, which will be available on demand for viewers in the UK, Benelux, Germany and the Nordics.
The content package includes Red Bull Art of Motion, which showcases the disciplines of free running, parkour and martial arts; Red Bull Beat Battle, featuring epic dance battles in a range of styles; Red Bull Tops seasons one and two, highlighting the best of the best in a range of extreme athletics; and Red Bell Cliptomaniacs, a compilation of sports and action footage. Also part of the deal is Ryan Doyle Travel Story, a travel doc that features Ryan Doyle, a world champion in freestyle running.
“Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services,” said Viewster CEO Kai Henniges. “Smart brands like Red Bull with its media company Red Bull Media House have recognised this and are now looking at new distribution channels that will introduce their content to new audiences. By making content available on-demand, sports and music fans worldwide can watch this unique content whenever and however they choose. And with our ever-increasing library of film and TV content also available, it’s not surprising that we’re continuing to see month-on-month growth worldwide, as audiences discover new and interesting content.”
“As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them,” added Red Bull Media House chief commercial officer Alexander Koppel. “Digital options are an integrated part of our delivery system, and we look forward to sharing compelling content with Viewster’s expansive audience.”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
