DTH
Videocond2h adds Star Sports2
MUMBAI: In a move to strengthen its bouquet of offerings, direct to home (DTH) operator Videocon d2h has added Star Sports 2 on its platform.
On an a la carte basis, Videocon d2h has priced Star Sports 2 at Rs 40 per month.
“We believe in increasing our channel offerings in every genre. This new channel will help us in engaging with the passionate sports fans like never before. This channel will connect with sports loving audience for our quality channels and services offered. We hope that this channel addition will trigger more action, more excitement and more love for sports,” said Videocon group director Saurabh Dhoot.
With this addition of Star Sports 2, Videocon d2h now offers 18 sports channels and services on its platform. Videocon d2h has a subscriber base of more than 10 million and is the fastest to achieve the same. It has grown tremendously in past four years, since it went pan India in February 2010.
“In continuation with our philosophy of giving the customer what he asks for, we have added Star Sports 2 on our platform. Star Sports 2 is a sports channel dedicated to the diehard fans of all kinds of sporting actions. With this channel, our customers can now enjoy the entire offerings of Sports channels. This promise of giving the best of channels and services across genres has built trust for brand Videocon d2h,” added Videocon d2h CEO Anil Khera.
Videocon d2h currently offers 490 plus channels and services, 27 Asli “HD” channels and host of regional channels. Star Sports 2 will be available on the d2h platform on channel number: 417.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
