NEW DELHI: Top Bollywood actor and talented personality Parineeti Chopra is to be the new face of Videocon d2h and will feature in their upcoming brand campaign that focuses on Indian values.

Through the new campaign, the brand will showcase its innovative and technologically advanced Unlimited Asli HD Recorder and the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.

Videocon director Saurabh Dhoot said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”

Videocon d2h CEO Anil Khera added: “With Videocon d2h, now you can pause your TV, record unlimited content, which means you will not have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family.  In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”

The campaign highlights the solution Videocon d2h will provide its customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.

“I am very excited and privileged to be part of the Videocon d2h family, India’s fastest growing DTH service. It is a great brand with awesome services like a recording service that they have brought to the Indian consumer at just Re.1 per day and innovations like a RF remote, which you can just plug earphones into and enjoy a private TV viewing experience. What I loved about this campaign is the way in which Indian values are portrayed; it’s quite different and fun. We are all brought up on strong values and so I think it is a nice message to keep Indian values intact. I myself have seen these values disappearing when we are glued to TV. It is a campaign I could really relate to and I think people will as well”, Parineeti Chopra said.

Videocon d2h currently offers 500 Channels and Services which includes 27 Asli “HD” channels & services and a host of regional channels.

BALI: He is young, but the young Dhoot scion’s debut on the Asian stage at the Asia Pacific Operators Summit (APOS) in Bali was pretty impressive by most yardsticks. Dhoot dismissed any suggestions about DTH operators getting together to bring down content costs. “We at Videocon d2h have very good relations with broadcasters. We don’t have a single court case against any of them; we don’t have any contentious disagreements over packages. And we don’t want to get into any complex arrangements,” he said.

He revealed that the newest DTH player has about 11 million gross subs out of which about seven million plus are active.  “It’s all about how everything is being executed,” he said. “And we are doing it right. The top two or three players have almost 70-80 per cent of active subs. India is a land of opportunities; there is space for everyone even for a FreeDish.”

The next phase for the DTH players is going to be about HD, he emphasised.  “We embraced HD from day one.  HD is a game changer in our plan. HD sub base will treble—that will make a great difference to ARPUs.”

Additionally, he said that packaging of products such as kid’s packs will make a difference. “We need to work with our broadcast partners to work out new packages,” he highlighted.

He revealed that the company was generating cash from operations, excluding finance costs, depreciation and amortization.

One of the big impediments to growth of the DTH business is regulatory is Saurabh Dhoot’s view. “The 30 per cent entertainment tax in some states almost equals to the tax on alcohol and cigarettes. We as an industry need to come together to raise our voice. It is archaic and needs to be changed,” he concluded.