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Videocon d2h to air ‘Vishwaroopam’ on 10 Jan
MUMBAI: DTH service provider Videocon d2h is set to telecast the premiere of the movie Vishwaroopam on PPV (Pay per View) mode.
With this facility, Videocon d2h subscribers will now be able to watch the movie before it releases in the theatres.
The movie, which will be telecast on 10 January, will be charged at Rs 1000 per view in Tamil language (Channel No. 221) and Rs 500 per view for Telugu (Channel No. 219) and in Hindi (Channel No. 220).
The movie has been directed by and stars Kamal Hassan; one of the biggest cinema actors in the country.
Videocon d2h director Saurabh Dhoot said, "We see this as a breakthrough innovation for the DTH platform and this could set a new precedent in the times to come. We are constantly aiming to widen our engagement platform through which we would leverage and connect with our consumers better by bringing newer entertainment modes right into the homes of our consumers."
Videocon d2h CEO Anil Khera added, "Vishwaroopam is the first Indian movie to be premiered on the DTH platform before its theatrical release worldwide. Tamil and Telugu movies are gaining huge popularity in the country and Videocon d2h is ensuring that it serves exclusive regional language films for the subscribers. Such collaboration with the movies will certainly usher in a new experience for all movie lovers."
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
