DTH
Videocon d2h selects MStar HEVC SoC solution for HD zapper STB
MUMBAI: Direct to home (DTH) operator Videocon d2h has joined hands with MStar Semiconductor, wherein the latter will provide its high efficiency video codec (HEVC) H.265 system-on-chip (SoC) to the former’s HD set top boxes (STBs).
MStar Semiconductor, which is a semiconductor company for TV, STB, display and digital home solutions, has successfully implemented HEVC technology in the HD solution, which fits properly to save the bandwidth requirement with high definition picture quality. The operators and STB OEMs can reduce their development costs and time to market to meet the Indian market demands with the MStar HEVC-capable set-top box SoC solution.
Videocon d2h director Saurabh Dhoot said, “The HEVC technology ensures that our consumers get the most advanced and evolved TV viewing experience. Videocon d2h has taken the lead in bringing this latest technology to India and we are committed to using high end technology. Innovation has been the driving force for Videocon d2h, and the HEVC technology is perfectly positioned to further improve our bandwidth usage and enable us to add more HD channels.”
“HEVC technology will greatly benefit the DTH operators in India due to the saving of bandwidth. With the coming of HEVC technology, our subscribers will experience high-efficiency Asli HD picture quality for the first time in India. This is possible through the unique video compression technology present in the HEVC capable set top boxes that is the latest in the field, and is a major improvement over the existing ones. We are committed to delivering a world class viewing experience,” added Videocon d2h CEO Anil Khera.
“It is our honour and pleasure to be a partner with Videocon d2h. As high-quality programme deployment becomes more widely demanded, we anticipate increased market demand for HEVC-capable set-top-boxes which allows more effective usage of the limited bandwidth. Leveraging our HEVC-capable set-top box platform, we will continue to provide the timely HEVC solution to Videocon d2h in order to fulfill their business goal,” said MStar Semiconductor chairman Wayne Liang.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
