DTH
Videocon d2h selects MStar HEVC SoC solution for HD zapper STB
MUMBAI: Direct to home (DTH) operator Videocon d2h has joined hands with MStar Semiconductor, wherein the latter will provide its high efficiency video codec (HEVC) H.265 system-on-chip (SoC) to the former’s HD set top boxes (STBs).
MStar Semiconductor, which is a semiconductor company for TV, STB, display and digital home solutions, has successfully implemented HEVC technology in the HD solution, which fits properly to save the bandwidth requirement with high definition picture quality. The operators and STB OEMs can reduce their development costs and time to market to meet the Indian market demands with the MStar HEVC-capable set-top box SoC solution.
Videocon d2h director Saurabh Dhoot said, “The HEVC technology ensures that our consumers get the most advanced and evolved TV viewing experience. Videocon d2h has taken the lead in bringing this latest technology to India and we are committed to using high end technology. Innovation has been the driving force for Videocon d2h, and the HEVC technology is perfectly positioned to further improve our bandwidth usage and enable us to add more HD channels.”
“HEVC technology will greatly benefit the DTH operators in India due to the saving of bandwidth. With the coming of HEVC technology, our subscribers will experience high-efficiency Asli HD picture quality for the first time in India. This is possible through the unique video compression technology present in the HEVC capable set top boxes that is the latest in the field, and is a major improvement over the existing ones. We are committed to delivering a world class viewing experience,” added Videocon d2h CEO Anil Khera.
“It is our honour and pleasure to be a partner with Videocon d2h. As high-quality programme deployment becomes more widely demanded, we anticipate increased market demand for HEVC-capable set-top-boxes which allows more effective usage of the limited bandwidth. Leveraging our HEVC-capable set-top box platform, we will continue to provide the timely HEVC solution to Videocon d2h in order to fulfill their business goal,” said MStar Semiconductor chairman Wayne Liang.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
