DTH
Videocon d2h ropes in Himanshu Dhoreliya as content head
MUMBAI: Videocon d2h has appointed Himanshu Dhoreliya as content head. Reporting to CEO Anil Khera, he will be based in Videocon d2h’s Mumbai headquarters.
Himanshu Dhoreliya comes to Videocon d2h with an impressive track record and more than a decade of experience in content development, content management and channel distribution for leading media and entertainment companies.
Videocon d2h executive chairman Saurabh Dhoot said, “The expertise that Himanshu Dhoreliya brings to the table will definitely add to and strengthen our content management bandwidth. This is an especially vital role & I believe that with his extensive experience & leadership, he will bring the best for brand Videocon d2h.”
Videocon d2h CEO Anil Khera dded, “We are very pleased to welcome Himanshu Dhoreliya as content head, a role that will benefit greatly from his intuitive knowledge of the DTH industry. We are hopeful that he will help lead Videocon d2h in developing innovative content acquisition strategies while maximizing the use of our services to fulfil the needs of our valued customers – all, of course, keeping in sync with Videocon d2h’s goal of being the best in the industry.”
Dhoreliya former CEO and co-founder of TelevisionPost.com, has held positions with MSM Discovery Private Limited, the joint venture broadcast distribution company owned by Multi Screen Media and Discovery Networks, as well as ESPN Software.
DTH
Free Dish serves fresh slots as Prasar Bharati rings in e Auction 97
MPEG 4 slots for 2026–27 open with bids from March 16 and applications due March 9.
MUMBAI- When the Free Dish menu changes, broadcasters sharpen their forks. Prasar Bharati has formally opened applications for vacant MPEG-4 slots on its DD Free Dish direct to home platform, setting the stage for the 97th e-auction, scheduled to begin on March 16, 2026. The allotment will cover the broadcast period from April 1, 2026, to March 31, 2027, continuing the public broadcaster’s annual auction cycle.
The notice, issued on February 9, 2026, lays out a familiar but finely sliced structure, with channels grouped into genre and language based “buckets”, each carrying its own reserve price and bidding dynamics. The aim is simple: widen content choice on DD Free Dish while keeping the playing field regulated and competitive.
At the premium end of the table, HD channels (Bucket H) will open with a reserve price of Rs 80 lakh, with bid increments of Rs 1 lakh.
Regional language channels are split across multiple rounds. Bucket R1, covering South Indian languages, and Bucket R2, which includes Marathi, Gujarati and Bengali, will both start at Rs 5 lakh in round one, moving up to Rs 15 lakh in the second round.
News and current affairs channels under Bucket G1 will begin at Rs 30 lakh, escalating to Rs 50 lakh in the next round, while the General Open round (GO) meant to mop up unfilled slots across categories carries a reserve price of Rs 70 lakh.
Eligibility remains tightly controlled. Participation is limited to satellite television channels licensed by the Ministry of Information and Broadcasting, with international public broadcasters holding valid MIB licences also allowed to bid. Prasar Bharati has also reiterated strict content compliance norms, making genre and language declarations more than just paperwork.
To qualify as “predominant”, at least 75 percent of non advertising content must align with the declared genre and language. In overall terms, this means such content cannot fall below 60 percent of a channel’s total monthly telecast. Complaints will trigger a review by a designated committee, and persistent violations could result in the channel being taken off the platform.
Applications must be submitted online via the Prasar Bharati portal by 9 March, 2026, at 15:00 hours. Broadcasters will need to pay a non refundable processing fee of Rs 25,000 and a participation fee of Rs 3 lakh, along with submitting mandatory documents such as MIB permissions, channel logos and proof of carriage on other DTH or MSO platforms.
Successful bidders will be required to stick to a strict payment calendar. Delays will attract interest at 14.5 percent per annum, and repeated defaults could lead to forfeiture of the participation fee and removal from DD Free Dish.
As India’s only free to air DTH platform with massive reach, DD Free Dish continues to be a crucial gateway, especially in regional markets. With e-Auction 97, Prasar Bharati is once again reshuffling the platter and the industry is watching closely to see who gets served next.
