DTH
Videocon d2h partners Netflix for HD Smart Connect
MUMBAI: Videocon d2h has signed a deal with the internet television network Netflix. With this partnership, Videocon d2h connected box customers will now be able to access seamlessly the extensive library of Netflix TV and movie titles.
Videocon d2h consumers will be able to enjoy Netflix on a large screen by simply clicking a dedicated Netflix button on the remote control of HD Smart Connect Set Top Box (STB).
Videocon d2h executive director Saurabh Dhoot said, “Our partnership will strengthen our DNA of innovation by providing TV screen experience for Netflix users in a seamless manner. This partnership in India with Netflix gives the customers the simple click of a button to easily select between our DTH and world class apps like Netflix services on the HD Smart Connect Set top box.”
Netflix will be available on an exclusive app available on connected Set top box, HD SMART STB (Connected STB) which converts any existing TV into a smart TV besides showing you more than 600 channels and services in high definition and standard definition. The HD smart connect set top box allows consumers to watch their favourite channels in SD and HD, using the satellite feed like any other Videocon d2h set top box. The set top box can be connected to the internet through any Wifi or ethernet connection in the home for accessing a curated set of applications available through the internet. The minimum internet speed needed is 2 Mbps. These apps, both free and paid cover a range of content genres and utility apps.
Videocon d2h CEO Anil Khera added, “With Netflix on board, Videocon d2h is enhancing its position as the customer’s first choice of entertainment. Integrating premium entertainment services like Netflix into our services offered via HD Smart Connect Set Top Box will make us even more attractive for our consumers. We will continue to deliver exceptional entertainment and give consumer the power to view content and enhance our leadership in homes with wifi/broadband.”
Netflix co-founder and CEO Reed Hastings said, “While there are millions of consumers all over the world using Netflix, enjoying the ability to watch anywhere, anytime and the incredible variety of programming we offer, we are really only at the beginning of our journey here in India. This partnership with Videocon d2h is important for us in the way we reach to the diversity of the Indian market and will make it much easier for Indian consumers to watch Netflix.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
