DTH
Videocon d2h eyes 35-40% EBITDA growth at Rs 8.6 billion in FY-2016
MUMBAI: Driven by strong subscriber growth momentum and improving average revenue per user (ARPU), Indian direct-to-home (DTH) company Videocon d2h is expecting EBITDA to be in the range of Rs 8.2 – 8.6 billion in FY-2016, which translates to approximately 35-40 per cent growth over EBITDA in the fiscal year ended 31 March, 2015.
As was earlier reported by Indiantelevision.com, Videocon d2h is also planning to increase its monthly subscription rates in the range of Rs 12 – 23 per month.
The company maintains its current first half of the fiscal year ending 31 March, 2016 guidance of 25-30 per cent period on period growth of EBITDA, and is guiding towards 40-45 per cent period on period growth in the second half of the fiscal year ending 31 March, 2016.
Videocon d2h executive chairman Saurabh Dhoot said, “We are pleased to provide strong EBITDA growth guidance for fiscal year 2016. This is driven by strong subscriber growth momentum, improving ARPU and further benefit of operating leverage. We remain excited about our long term subscriber growth prospects as a result of the government mandated move to digitalisation. We have positioned ourselves to take advantage of the 100 million subscriber homes opportunity for the industry over the next four to five years.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
