DTH
Videocon d2h brings Deewali surprises for its customers
Mumbai: 2013: To give its customers a festive gift this Diwali, Videocon d2h, the fastest growing DTH brand in the country, has announced reduction in the price of its High Definition Set Top Boxes to Rs 2000. This makes the price of its Standard Set Top Boxes and HD STBs equal.
The HD Set Top box was earlier priced Rs 3,090 in rest of India, and Rs 3,250 to in the South. Now, the price has come down to Rs 2,000 for all the regions. This will certainly boost the penetration of the High Definition services in the already growing HD segment. Videocon d2h has also bettered its offering on Standard Definition Set Top boxes by providing one-month free viewing for rest of India and two-months free viewing in the South.
Videocon d2h currently offers maximum 444 channels and services and 22 Asli “HD” channels on its platform. Videocon Group director Saurabh Dhoot on this offer change said, “We have reduced the prices keeping the festive season in mind. We would like the consumers to usher in the festival mood with our pollution free Asli HD viewing experience.”
Videocon d2h CEO Anil Khera added, “We have always believed in providing qualitative services to our customers. We want the consumers to embrace the High Definition platform and are sure this offer will prove to be irresistible for them.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
