DTH
Videocon-CSC to bring digital DTH services to every household
MUMBAI: Digital is a great leveller of the rural/urban divide. Videocon d2h has announced its association with the CSC eGovernance Services India Limited for the launch of their CSC services. The Common Service Centre (CSC) scheme is a part of the Digital India (DI) initiative. The service was inaugurated by the Minister of Electronics & IT and Law and Justice Ravi Shankar Prasad in Varanasi today.
The Scheme envisages the setting up of 100,000+ IT-enabled access points to be implemented through a public-private partnership (PPP). CSCs have been positioned as front-end delivery outlets for delivery of government as well as private sector services. The services will enable the citizens of India to access their digital entertainment through Videocon d2h.
Videocon d2h executive chairman Saurabh Dhoot said, “I feel honoured by our strategic tie-up with the Government of India to enable information access to the audience across India. This is a milestone and is a matter of great pride for us that, in the DTH industry, we led the way with “Make in India”, and now we are leading the way with Digital India”.
Videocon d2h CEO Anil Khera said: “This tie-up affirms our commitment to innovate in every aspect of our customer experience. With this pact, we will be able to reach the remotest village in the country and thus help the transition of India from the analogue cable regime to a better quality, more transparent digital platform.”
CSC eGovernance India CEO Dr Dinesh K Tyagi said, “CSC SPV has entered into an agreement with Videocon d2h for bringing Digital DTH services through CSC centres. This service will enable rural India to avail smart services including Smart English and Smart Games, etc. and will help overcome the digital divide between rural and urban India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
