DTH
Videocon capitalizes on World Cup frenzy
MUMBAI: From HD Streaming to live drone footage, constructive efforts are made to constantly enhance the viewing experience of audience. And when it is cricket World Cup, it becomes mandatory.
Cricket has taken a centre stage in our lives and with World Cup this year; the frenzy has already begun. To define the moment for the customers and make their experience livelier, Videocon has introduced its special World Cup offer, ‘World Cup to World Cup.’
Known for its premium product offering and durability, via this offer Videocon is targeting to secure customers’ purchases and make this year’s World Cup experience memorable.
World Cup to World Cup offer thrives on Videocon’s promise of world class products. Under this offer, on purchase of a Videocon LED, customers will not only enjoy a crisp and detailed picture quality but will also take home a warranty of four years on the LED. Thus, customers will be able to secure their Videocon LEDs from this year to the next World Cup.
The World Cup to World Cup offers is applicable on all Videocon LEDs in the screen size of 39” and above. The extended warranty worth Rs 15,600 will be presented to the customers free of cost. This offer is valid from 10 February till 31 March, 2015.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
