Applications
Video content aggregator secures $4 mn in Series A funding
MUMBAI: Video content aggregator Plizy has raised $4 million in a Series A round from Atlas Venture.
With this new round of funding, Plizy will focus on expanding its audience, aggregating more content from providers such as Cinemax, Snagfilm and Starz, and building out its offerings across multiple platforms, specifically on Android and iOS.
Plizy previously raised $1.2 million in angel round funding, joined by notable investor and co-founder of Fotolia, Oleg Tschelzhoff.
The content agregator first launched its iPad app in May 2011 to allow users to find relevant online videos based on their individual interest graph.
In November 2012, Plizy launched its version 2.0 with a completely new Website and iPad app that offers a brand new experience across videos, movies and TV Shows, and continues to offer content discovery and sharing capabilities with deeper personalization.
“We are thrilled to have Atlas Venture as our sole investor because of our long standing relationship with them and their success with companies like Dailymotion – the largest digital media company to come out of Europe,” said Plizy founder and CEO Jonathan Benassaya.
"As video content is fragmented across many sites there is no easy way for consumers to get access to the content they want. Plizy offers a unique service for consumers to seamlessly search, organize, watch and share any movie, TV show or video online.”
David Marcus, President of PayPal will join Plizy’s board of directors alongside Fred Destin, partner in the technology group at Atlas Venture. Both bring deep experience in web services and consumer facing innovation.
Plizy is available on web browser and through its iPad app, and content can also be viewed on TVs using the app through Apple Airplay. Plizy currently has partners like Amazon Prime, Amazon Instant Video, Crackle, Dailymotion, HBO Go, Hulu, Hulu+, iTunes, Netflix, Vimeo, and YouTube.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
