Kids
ViacomCBS launches new kids division
MUMBAI: ViacomCBS International Studios (VIS), part of ViacomCBS Networks International (VCNI), is all set to launch a new kids content division and has appointed Nickelodeon executive Nina Hahn to head the operations.
Viacom said that VIS Kids will allow for the expansion of the studio’s global kids content pipeline, further broadening its offering to include short and long form content that will be produced and sold to third parties, in addition to ViacomCBS brands and platforms.
From London, Hahn will hold her current role as SVP of production & development at Nickelodeon International. In the meantime she will be taking on the additional responsibilities as head of VIS Kids.
Hahn will closely work with ViacomCBS International Studios and ViacomCBS Networks Americas president Juan Acosta. She will continue to report to VCNI kids and family EVP Jules Borkent.
“VIS has an existing footprint in the kids arena with successful series like Club 57 and Noobees, so we felt it’s time to launch our own kids division of ViacomCBS International Studios. Nina has been a driving force behind many of Nickelodeon’s ground-breaking and award-winning series across the globe, and I am confident she will build on VIS’ momentum at the helm of VIS Kids,” said Acosta.
Hahn added, “I’m honoured to be heading up VIS Kids and plan to establish deep, diverse and inclusive roots in kids content.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
