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Viacom18’s Sonia Huria to join Amazon Prime Video as communications head for India
KOLKATA:Viacom18 corporate marketing, communications and sustainability head Sonia Huria has ended her 12-years long stint with the organisation. She will join Amazon Prime Video to lead all its communication efforts for India operations.
Huria will be a part of the global communications team – leading PR and Communications for Amazon Prime Video in India. She will be reporting to Amazon Prime Video PR Asia Pacific and Canada PR head Tobias Tringali who is based in Seattle.
Ramping up Amazon Prime Video’s communication outreach, Huria will bring in her extensive experience of the entertainment industry and corporate communication. She will be directly responsible for driving the PR narrative for Amazon Prime Video while also leading communication and reputation management across the media spectrum.
With over 18 years of experience in the entertainment and the consumer space, she led brand and corporate communications for Viacom18 across all its five lines of business – broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment and consumer products – as well as led one of the industry’s most decorated internal communication functions.
Huria began her journey with Viacom18 in 2008, as part of the team that launched Hindi GEC – COLORS which became the no.1 channel in the category within a span of nine months from launch. Auguring the role of sustainability, Sonia has successfully created a model of multi-partner funded behaviour change communication content at Viacom18. First with the TV series Navrangi Re! which focused on sanitation in peri-urban India to more recently with MTV Nishedh. In addition to managing internal and external communication, Sonia also leads trade marketing and digital media for the organisation – ensuring streamlined messaging across touchpoints.
As an industry thought leader, Huria serves as managing committee member at The Advertising Club. Under her leadership, Viacom18 has won several prestigious awards at PRWeek Asia Awards, South Asia Sabre Awards and Indian PR and Corporate Communications Awards (IPRCCA). She has been featured on Impact Magazine’s Top 50 Women Leaders in Advertising, Media and Marketing for four years in a row.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
