GECs
Viacom18’s Rajesh Iyer joins Zee Entertainment as business head
MUMBAI: Zee Entertainment today announced the appointment of Rajesh Iyer as business head – new initiatives in Hindi Broadcast. Iyer will report to Zee Entertainment chief content and creative officer Bharat Ranga.
Speaking on his appointment Ranga said, “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. Zee family welcomes Rajesh and wishes him all the success.”
Iyer said: “I have always admired the Zee group, who have been pioneers in the Satellite and Broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”
Iyer brings with him over 13 years of experience in the areas of marketing and business. His last assignment was as vice president marketing for Colors, Viacom18 where he set up the marketing operations including teams and processes, planned and implemented the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with Star India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
Iyer’s appointment is with effect from 19 March 2014.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
